Client / Honda

Advertising / Print

CB150R / 2014

Honda CB150R StreetFire is produced by Astra Honda Motor Indonesia and is marketed in Indonesia only. The launching of the product was in Spring 2014. The advertising campaign was a continuity of the last predecessor, which was launched back in 2013, with no major improvement in the new production except for more color options.

We decided to highlight of its powerful transmission than can change up to 6 speed. The new tagline for the campaign was "THE NEXT CHALLENGE!".

Project Responsibility